When Pita Pit began back in 1995 by Nelson Lang and John Sotiriadis in Ontario, Canada, today's trend toward healthier eating was still a long way off. Nelson and John were ahead of the curve, convinced the time was right to offer a fresh, healthy alternative to traditional high-fat, high-carb, high-calorie fast foods. Their Lebanese-style pita sandwiches, packed with fresh veggies, grilled proteins, and zesty sauces, were an instant hit, especially with students.